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Kimberly Rotter

Hi, I'm Kimberly Rotter. I'm a writer, editor and instructional designer.


Kimberly Rotter (rhymes with motor) is a writer, editor and instructional designer. Her specialties are blogging and website content development. Kimberly Rotter is great at creating web content for the purpose of search engine optimization, and has done so for many clients in highly saturated markets. Most recently, she has been learning how to incorporate social media strategies to build a stronger web presence and promote small businesses. As a self-employed individual and former small business owner, Kimberly Rotter appreciates the power of communication to win success for the entire company -- or contribute to its failure. Her background -- starting as an English major as an undergraduate -- has focused on language-dependent production: archivist, paralegal, entrepreneur, editor, copyeditor and proofreader, and writing for herself. She has a great eye for detail, nuance, style, and layout and design. Kimberly Rotter lives in San Diego with her husband and daughter. They enjoy outdoor activities. They compost or recycle most of their household trash and hang their clothes on a line to dry. They don't have a t.v. and don't plan to get one. Kimberly recently converted from PC to Mac, and from Blackberry to Android. She agrees with the Dalai Lama that compassion is the key to happiness.

Kimberly Rotter's Background

Kimberly Rotter's Experience

Channel Leader at Tree.com

February 2011 - June 2011

Administered Tree.com online communities consisting of blogs, Facebook, and Twitter pages as part of team leading Tree.com $1 million content portal redesign. Recruited, hired and trained writers; edited and managed the daily blog (27 contributing writers at last count); managed editorial calendar, ensuring new content every day of the year; managed and updated content to ensure thorough cross-linking across site; wrote additional community content as needed.

Editor at ManTech

September 2006 - February 2011

Conducted editorial review of instructor-led training courseware and web-based interactive courseware produced by staff technical writers. Conducted quality assurance review of all web-based interactive courseware produced by staff graphic artists. Conducted editorial and content review of Instructional Design Documents prior to development of courseware, to ensure that learning objectives were well formed, and that the objectives were adequately and logically addressed by the lesson content. Ensured that all courseware met project and company standards. Prepared final courseware packages for client delivery (source files, run-time programs, SCORM-compliant packaged files) and created DVDs. Digitized raw audio files in preparation for their use in web-based courseware. Reviewed requirements, specifications and documentation to gain a thorough understanding of the processes and standards for each project. Provided or validated estimates for assigned tasks. Coordinated efforts with team members in multiple cities, performing a variety of tasks, to ensure quality product development and adherence to schedule. Supervised staff of 10. Provided training in and assistance with company processes and proprietary software.

Database Manager at American Specialty Health

February 2005 - January 2006

Created and improved forms used department-wide; developed service and process protocol; identified and troubleshot member service issues; developed reports for management and client uses; developed content of member information database and troubleshot discrepancies.

Small Business Owner at Modern Times Clocks

June 1998 - January 2001

Home based business for the design and manufacture of clocks made from unusual media. Corporate and individual sales made via web page, craft fairs, and direct target marketing. Accomplished very high customer satisfaction and high rate of repeat business.

Patent and Trademark Paralegal at Pacific Communication Sciences, Inc.

May 1997 - June 1998

Maintained patent and trademark prosecution files in their entirety; maintained docket; prepared all submissions to the U.S. Patent and Trademark Office.

Freelance writer and market researcher at Self Employed

June 1995 - June 1998

Facilitated focus groups and analyzed findings, performed relevant research for development of business plans and marketing plans, drafted marketing plans and business plans. Wrote electronic product user manuals; created and delivered presentations for corporate audience based on information provided by technical engineers. Copy editor, Soldiers of the Gauntlet, an anecdotal history of the 720th MP Bn 1942-92, U.S. Army (WWII Commemorative Community Program).

Patent Paralegal at Pillsbury, Madison & Sutro, LLP

April 1995 - May 1997

Supported large-scale patent infringement litigation in the electrical engineering (cellular telephone) industry. Maintained files, discovery documents and other materials, and exhibits.

Patent Paralegal / Legal Secretary at Pennie & Edmonds, LLP

January 1991 - April 1995

Maintained patent and trademark prosecution files in their entirety; supported patent infringement litigation; maintained discovery documents and exhibits; supported year-round marketing activities; planned annual meeting for International Trade Commission Trial Lawyers’ Association (ITCTLA) (200+ attendees, multiple speakers and events).

Archivist at The Middendorf Foundation

April 1988 - December 1990

Searched approximately 1.2 million pages of documents to categorize, group, and place in long-term storage after full indexing. Organized and indexed contents of storage warehouses containing political documents and memorabilia, furniture, artwork, books, personal, and other items belonging to the estate of a former Secretary of the Navy, Presidential campaign Treasurer, and U.S. Ambassador.

Instructional Systems Designer at Tribal Knowledge LLC

March 2012

Develop curriculum for Navy networking systems training course. Coordinate with subject matter experts, engineers, and management to ensure adherence to schedule.Assist with development of Project Management Professional certification course. Develop web content, in-house processes, marketing materials.

Senior Editor, Writer at Edit Services, LLC

January 2001

Develop, copy edit and proofread a wide variety of documents including unique web content for search engine optimization, brochures, speeches, technical documents, articles, and forms; edit text translated from foreign languages for correct syntax and grammar; research and writing for a book in progress; write lectures and public relations material for holistic healthcare and other industries.

Kimberly Rotter's Education

San Diego State University-California State University

2007 – 2010

Graduate Certificate


San Diego State University-California State University

1997 – 1998

MBA

Concentration: Entrepreneurship


The University of New Mexico

1986 – 1991

Bachelor of Arts

Concentration: English/Professional Writing


Kimberly Rotter's Interests & Activities

Very interested in the blogosphere, and fascinated by social media. Enjoys walking, bicycling and surfing. Loves being a wife and mom. Very happy to reside in southern California.

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